Agent MX
Permenant Link To: Agent MX
I wish I could take credit for this find, but I found it through Chris McGregor's site, www.flazoom.com
It's a fun Flash-based evaluation test, to see if you have the chops to be a British Secret Service agent. I think the the purpose is not only to entertain, but at the end of the evaluation, you're provided a link to purchase the latest James Bond movie.
This is an EXCELLENT way to lead a consumer into a product purchase. It deals with frame-of-mind-marketing. In other words, it puts your mind in a state where you're loving the idea of being a 00 agent, then when it's over, you're left wanting more of a 'secret agent fix.' What better way to satisfy your craving than to purchase the James Bond movie. I can't tell you how much of a lesson in marketing this is. Learn from it, but most of all, have fun with it!
It's a fun Flash-based evaluation test, to see if you have the chops to be a British Secret Service agent. I think the the purpose is not only to entertain, but at the end of the evaluation, you're provided a link to purchase the latest James Bond movie.
This is an EXCELLENT way to lead a consumer into a product purchase. It deals with frame-of-mind-marketing. In other words, it puts your mind in a state where you're loving the idea of being a 00 agent, then when it's over, you're left wanting more of a 'secret agent fix.' What better way to satisfy your craving than to purchase the James Bond movie. I can't tell you how much of a lesson in marketing this is. Learn from it, but most of all, have fun with it!
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